In Bosnia, we use a phrase.
"Are you selling fog here?"
It means you talk a lot but say nothing valuable → there is nothing there.
LinkedIn is full of fog.
And your pipeline works the same.
If your list is built on guesses, you live in follow-ups.
If your list is built on intent, you live in replies.
Most consultants do not have an outreach problem.
They have a targeting reality problem.
They message 200 people who show zero intent.
Then they say outbound does not work.
No. You were chasing fog.
Here is a simple system for signal-based prospecting to fix this.
I use intent agents from Gojiberry
You can use their 7-day free trial to build fast, test, then decide if paying makes sense.
Goal: finish everything in seven days.
Build the list. Export it. Run campaigns. Then decide on the tool.
Here is how I do intent-based prospecting with Gojiberry for our agency.
Step 1: ICP filters
Pick the segment that matches your offer today.
Role. Industry. Company size. Location.
My target: consultants, IT services, 11-50 employees, North America and Europe.
Think from the perspective of your ICP and offer.
Step 2: Intent signals
Track keywords people engage with.
My keywords: LinkedIn outreach, outbound, go-to-market, social selling.
Track competitor audiences.
Track profile views for the strongest looking signal.
Follow intent around your offer, not random people.
Step 3: Exclusion filters
This is where most people fail.
Keywords like outbound and outreach pull in service providers.
Exclude agencies and freelancers who offer outreach.
Exclude salespeople and SaaS that provide go-to-market services.
Focus on Consulting and SaaS buyers who are not outreach vendors.
Hitting 70 percent accuracy on exclusions is fine.
Why this works
I tracked Bojan. He engaged with a post about LinkedIn outreach.
Founder of a software development company. 11-50 employees. Europe.
He asked for help in comments with poor deliverability on cold email.
He is already experimenting. He wants alternatives.
LinkedIn outreach fits his need. My agency fits his need.
Results so far
2,000 leads from internal and external engagement.
1,200 leads from the new founder list.
93 leads from a new business development list run four days ago.
Most leads are relevant.
That is the difference between chasing fog and following signals.
In case you want the full breakdown video how I do prospecting, reply “Video” and I will send to you
To your next client,
Sabahudin 'no fog' Murtic
