Last week, I get my first session with my new client.

He put his heart into a LinkedIn post about AI implementation strategies.

Zero engagement.

Not because his insights weren't valuable - they were golden.

But because his hook was flatter than a deflated balloon.

Then I tell him this:

“Here's the thing about hooks...

They're not just the opening line of your content.

They're the bridge between scrolling and stopping.

Between ignored and engaged.

Between invisible and influential.”

Then I make it cristal clear:

“Here's what most people get wrong about hooks:

They think being clever is more important than being clear.

They optimize for wit over connection.

They forget that great hooks aren't just attention-grabbers - they're promise-makers.”

And he admit he made mistake.

But at the same time he was thankful because I show him how I expirienced his post when I was reading.

And during that read I also tell him, I wouldn’t read this post at all beacause of this hook.

But because we reviewing his previous content, I need to explain him why.

Then I add my story to give him good example.

My Personal Hook Success Story:

Now before we go on 30 hook templates I prepared below, let me tell you my stort from last month about the hook & post that makes my life easier.

One month ago, I used storytelling hook:

"3 months with mentor > 1 year alone.

Jasmin's mentorship changed my entire business approach.

(And no, this is not another "success story" post.) Because, no one is perfect, and we always need to learn and improve.”

Result: 657 likes, 394 comments, 5 inbound DMs, and 3 qualified leads.

Read the post here

Why it worked?

• I compared before and after situation

• I explain why

• And give no BS promise and keep it real

I include all of these informations in hook

And I deliver the promise in the post.

And that’s why I get those results.

The 30+ Hook Templates That Actually Convert:

HOOK TEMPLATES

The Special Hack Hook Template: 1 special hack for [reaching goal] without [undesirable thing]

Example: 1 special hack for boosting leads without high costs

The Must-Do Challenge Hook Template: Is it true that you MUST [insert common advice]?

Example: Is it true that you MUST cold call for lead generation?

The Ignored Tips Hook Template: Are you ignoring these 5 important [good advice]

Example: Are you ignoring these 5 important lead gen tips?

The Solid Proof Hook Template: Solid proof that [strategy or thing] is the winner

Example: Solid proof that original content is the lead generation winner

The Absolute Best Hook Template: The absolute best [tactic or tool] for [audience]

Example: The absolute best lead generation tool for B2B companies

The Life-Changing Secret Hook Template: Knowing this [secret], I'll never be the same

Example: Knowing this LinkedIn secret, I'll never be the same

The Problem-Solution Hook Template: How to [get thing] without [unwanted thing]

Example: How to generate leads without sacrificing your brand image

The Transformative Moment Hook Template: My life changed the moment [thing happened]

Example: My life changed the moment I heard about 1 lead magnet

The Worthy Secrets Hook Template: 5 [subject] secrets worthy of your time

Example: 5 lead generation secrets worthy of your time

The Eye-Opening Hook Template: My eyes opened when [thing happened]

Example: My eyes opened when I learned the power of original content

The Problem-Finding Hook Template: Find the [problem] for [desired goal] by [doing thing]

Example: Find the problem for no leads by analyzing your content

The Uncommon Trick Hook Template: 1 uncommon trick for [getting goal] with [thing]

Example: 1 uncommon trick for boosting lead conversion with content

The Cool Strategy Hook Template: Cool [trick or strategy] to get [desired result]

Example: Cool LinkedIn hack to get more qualified leads

The Failure Story Hook Template: My first [action or subject] is an awful story

Example: My first lead magnet failure is an awful story

The Warning Hook Template: Run from this [thing] every time

Example: Run from this lead-killing mistake in your funnel every time

The Reality Check Hook Template: The most misleading information [in subject]

Example: The most misleading information about lead generation

The Rules Hook Template: The X rock solid rules of [subject or action]

Example: The 7 rock solid rules of successful lead generation

The Special Trick Hook Template: The special trick of [action or thing]

Example: The special trick of lead curation

The Legend's Secret Hook Template: [Profession] legends do [thing] to grow their business

Example: Copywriting legends do this to grow their business

The Fresh Strategy Hook Template: The fresh [action] that proves to [desired result]

Example: The fresh lead gen strategy that proves to boost conversion

The Improvement Journey Hook Template: How I turned my [owned asset] into a [valuable asset]

Example: How I turned my basic email list into a high-converting lead generation machine

The Professional Paradox Hook Template: Why great [professionals] must be [counterintuitive quality]

Example: Why great lead generators must be patient marketers

The Reality Check Hook Template: X [things] you won't [emotion/action] about in [time frame]

Example: 5 lead generation truths you won't believe about in 2025

The Strategic Action Hook Template: X ways to [action][situation/challenge]

Example: 7 ways to transform your struggling lead generation strategy

The Expert Insight Hook Template: I spent [time period] with [group of notable individuals] in [interesting location]

Example: I spent 30 days with top B2B lead generators in Silicon Valley

The Value Chain Hook Template: X [content types] (that every [target audience] needs to hear)

Example: 5 lead generation insights (that every startup founder needs to hear)

The Success Journey Hook Template: Over the past [timeframe], I've gone from [starting point] to [desirable goal state]

Example: Over the past 6 months, I've gone from 10 leads per month to 500+ qualified prospects

The Quick Win Hook Template: The fastest way to [achieve desired outcome] without [common obstacle]

Example: The fastest way to generate B2B leads without spending on ads

The Transformation Story Hook Template: Why I switched from [old method] to [new method] (and never looked back)

Example: Why I switched from cold calling to content marketing (and never looked back)

The Behind-the-Scenes Hook Template: What I learned about [topic] after [significant experience]

Example: What I learned about lead generation after analyzing 1000+ campaigns

The Myth-Busting Hook Template: The truth about [common belief] that nobody talks about

Example: The truth about LinkedIn lead generation that nobody talks about

The Expertise Proof Hook Template: After [time period] of [activity], here's what really works

Example: After 5 years of lead generation consulting, here's what really works

The Value Proposition Hook Template: Stop [common mistake] and start [better approach]

Example: Stop buying cold leads and start building authentic relationships

The Strategic Framework Hook Template: The [number]-step system to [achieve desired outcome]

Example: The 3-step system to transform strangers into high-value leads

The Expert Warning Hook Template: What every [professional] needs to know about [topic] in [year]

Example: What every marketer needs to know about lead generation in 2025

The Process Revelation Hook Template: Here's exactly how I [achieved specific result] in [timeframe]

Example: Here's exactly how I generated 1000+ qualified leads in 90 days

The 4 Hook Frameworks That Actually Work Inspired by my friend Sami:

1/ The Big Statement Hook Template: "If you [verb] a little [action/noun], I can show you how to [solve their problem]."

Example: "If you automate just one workflow, I can show you how to reclaim 10 hours per week."

This works because it promises massive results from minimal effort - every busy leader's dream.

2/ The Counter Point Hook Template: "[Common approach] has become [problem]. But [your solution]."

Example: "Hiring more developers has become expensive. But optimizing your current team's productivity is free."

Creates cognitive dissonance that demands resolution.

3/ The Curiosity Hook Template: "One thing I used to not [action] when [situation]. And here's why it works best:"

Example: "One thing I used to not track when scaling teams. And here's why it's the secret to 10x growth:"

Builds suspense that compels them to keep reading.

4/ The Brevity Hook Template: "[Action] [something] costs [price]. But I [action] it for free."

Example: "Enterprise consulting costs $50K. But I solve it with one framework."

Hits hard and fast - perfect for attention-deficit feeds.

See the Sami’s LinkedIn post here

Your Hook Action Plan:

1. Audit your last 10 posts - identify which hooks worked

2. Choose 3 templates that match your content style

3. Test one new hook format this week

4. Track engagement differences

5. Double down on what converts

Remember: Your expertise is already there.

Your insights are already valuable.

You just need the right hook to make people stop scrolling and start engaging.

Want to transform your content strategy from overlooked to irresistible?

Reply with "HOOKS" and let's discuss how to make your expertise impossible to ignore.

Power to you,

Sabahudin "Hook Master" 🎣 Murtic

P.S.

The best hook I ever wrote took 30 seconds.
The worst one took 3 hours.

Sometimes simple wins.