Hey friend,

You know that feeling when you see something broken and think "I could fix this"?

That was me Saturday morning.

Scrolling through LinkedIn, watching creators become walking billboards for products they don't even use.

Seeing brands chase vanity metrics instead of genuine connections.

The whole creator economy felt... soulless.

So I did what any slightly obsessed tech leader would do.

I tried to build a solution over the weekend.

The Purple Sway Story

Saturday: Lovable goes free for their showdown campaign.
Saturday afternoon: I start building
Sunday night: I have a working prototype

Meet Purple Sway - where creators who give a damn meet brands who get it.

Not another influencer platform.
Not another billboard marketplace.

A matchmaking service for authentic partnerships.

Why This Matters (Especially for Tech Leaders)

Here's what I learned building this:

The Current System is Broken:

• Creators become walking advertisements

• Brands get surface-level content

• Partnerships feel forced and fake

• Everyone loses trust

Sound familiar in your industry?

How often do we settle for surface-level vendor relationships instead of true partnerships that drive real results?

The Purple Sway Solution

Instead of chasing follower counts, we dig deeper:

For Creators:

• What tools do you actually love?

• Which partnerships felt right vs wrong?

• What are your deal breakers?

For Brands:

• What's your real mission?

• What would authentic vs fake look like?

• What creator would genuinely get excited?

Then the magic happens.

Swipe through matches.
Find your people.
Build something real.

It's Tinder for authentic business relationships.

Here is a demo video.

The Weekend Build Reality

Building Purple Sway taught me something crucial about rapid prototyping in today's AI era.

What used to take months now takes hours.

I started with Anthropic (overloaded), switched to OpenAI, and had almost functional MVP by Sunday night.

The questions write themselves.
The matching algorithm flows naturally.
The user experience just... works.

This is the reality of building in 2025.

Your next breakthrough idea doesn't need a 6-month development cycle.

It needs a weekend and the right tools.

What This Means for Your Business

Whether you're building partnerships, developing products, or solving customer problems - the principles are the same:

1. Go deeper than surface metrics

2. Match values, not just capabilities

3. Build for authentic connections

4. Prototype rapidly, iterate constantly

The companies winning in 2025 aren't the ones with the biggest marketing budgets.

They're the ones building genuine relationships at scale.

The Next Chapter

Purple Sway is live but not functional yet.
The feedback is pouring in.
The vision is expanding.

But more importantly - it's a reminder that in our hyper-digital world, authenticity isn't just nice to have.

It's your competitive advantage.

What broken system in your industry needs a Purple Sway solution?

What authentic connections could transform your business?

Sometimes the best partnerships start with a simple question: "Do we actually believe in what we're building together?"

Ready to build something authentic?

Power to you,

Sabahudin "Authentic Builder" Murtic

P.S.

Curious about Purple Sway?

I would like to see your feedback from the perspective as a creator or brand.

Reply with your feedback.

And also, I am looking for someone who can help me with this project.