Two years ago, I was scrolling LinkedIn during corporate breaks, studying the top creators.

Jasmin. Lara.

Their hooks & stories hit different.

While I was writing "5 tips for better content" they were writing "I tripled my income by ignoring this advice."

The gap felt massive.

Last week at DMM Zagreb Conference, I finally met them in person.

Jasmin invited me to travel with him. We talked about life, mindset, purpose.

And I asked Lara the question burning in my mind: "How do you maintain energy for everything you do?"

Her answer shook me: "You have to be obsessed."

Not passionate. Not motivated.

Obsessed.

That's when it clicked.

Obsession isn't about working 18-hour days or burning out.

It's about systematic discipline applied to ONE thing until you dominate it.

For me?

That one thing became understanding what makes top creators' content actually convert.

​

The Hook Heist System 🎯

Here's what I built after studying these creators for months:

A Relay workflow that:

1. Tracks your competitors' top-performing hooks

2. Analyzes why they work

3. Generates 10 custom hooks tailored to YOUR topic, audience, and outcome

Real example from yesterday:

I fed it my topic: "How to use Relay to streamline your LinkedIn presence"

Target audience: B2B founders

Desired outcome: Save time, get organized, improve content quality

​

The workflow delivered:

1) This post might save you 10 hours a week on LinkedIn.
2) My non‑negotiable AI workflows for founders who post on LinkedIn.
3) Finally, I stopped writing my own LinkedIn posts… Relay did.
4) My LinkedIn prediction for 2026: Founders who don’t productize content ops with AI will get left behind.
5) Ever wondered what my 20‑minute weekly LinkedIn workflow looks like as a founder?
6) Our posting time dropped 70%. But our demo pipeline? Up 48%.
7) How to master LinkedIn in 30 minutes/day with AI:
8) I spent $3,200 building 12 founder‑proof LinkedIn workflows—steal them.
9) I’ve spent the last 90 days battle‑testing Relay with 37 B2B founders. Here’s what happened.
10) The best thing LinkedIn ops ever gave me… it wasn’t likes, it was qualified conversations on autopilot.

All inspired by Jasmin's, Lara's, and other top performers' patterns.

But adapted to MY specific context.
(which is the best thing in this whole workflow)

Watch the full video here

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Here's why this matters:

Most people study top creators and think: "I'll never write like that."

Or even worse, they copy/paste exactly what they said.

I thought the same thing.

But here's the truth I learned face-to-face with these creators:

They're not superhuman.
They're systematically obsessed.

They've built processes. Methods. Systems.

And you can reverse-engineer those systems for your business specific use case.

​

What Obsession Actually Looks Like 💪

My journey since my first LinkedIn post:

✓ Quit my 9-5
✓ Went back to 9-5
✓ Quit again
✓ Almost quit LinkedIn entirely
✓ Landed first clients
✓ Lost some clients
✓ Questioned everything

The pattern?

I kept showing up because I was obsessed with the craft.

Not with overnight success.
Not with vanity metrics.
Not with copying others.

With developing MY unique process.

​The systematic obsession framework:

1) Find your one thing
→ Don't chase 5 goals. Pick ONE area to dominate.
→ (It's okay to pivot later. I did. Multiple times.)

2) Document your process
→ Share the unglamorous work.
→ The failures teach more than wins.

3) Create your unique method
→ Study Jasmin's strategy. Study Lara's energy.
→ Then build YOUR version using AI and automation.

​

The Real Lesson 🎓

Standing at that conference, talking with creators I'd admired from afar...

I realized something critical:

The gap between admiration and execution is one thing: obsession with your own path.

You don't need to meet "famous" creators to apply this.

Find ONE person 2 steps ahead of you and study their system.

Then build YOUR automated version of it.

​That's exactly what this Hook Heist workflow does:

It takes the best from your competitors and translates it into hooks that sound like YOU and adjusted to YOUR topic.

No more staring at blank screens.
No more "safe" hooks that get ignored.
No more wondering why their content performs while yours doesn't.

80% of a post's performance comes from the hook.

The other 20%? Delivering what you promised.

​

Want the Hook Heist workflow for yourself?

I'm opening up 5 spots this week to help you install this system + show you how to build your entire LinkedIn engine using AI automation.

Reply "OBSESSED" and I'll send you the details.

Fair warning: This is for people who are systematically obsessed with their craft.

Not looking for a magic button.
Not expecting overnight results.
Not copying someone else's playbook.

If you're ready to build YOUR unique method using AI and automation...

Let's talk.

​Power to you,
Sabahudin "systematic obsession" Murtic