I just dug through all my LinkedIn data from the past year, and honestly?

I'm still blushing at some of those early posts! 😅

After analyzing 200+ posts, I discovered some pretty wild patterns that completely changed my approach to content.

Ready for the REAL behind-the-scenes lessons that change my LinkedIn presence?

Lesson #1: Nobody cares about your "thought leadership" 🤯

The hard truth? My "smartest" posts with the most profound business insights were total engagement FLOPS.

Meanwhile, a simple post comparing client onboarding to ordering coffee ("Want your LinkedIn content to be more relatable") generated:

• 118 likes

• 123 comments

• 4 repost

• and most importantly, 1 client that started working with me :)

The pattern was crystal clear: Relatable, real-world analogies outperformed abstract business concepts EVERY. SINGLE. TIME.

This is exactly why I built the two-post approach into my Ghostwriter - one post that speaks directly about your offer and one that uses everyday analogies people actually connect with!

Lesson #2: Consistency beats perfection (by a MILE)

I used to obsess over each post, spending 3-4 hours crafting the "perfect" message.

The result?

Posting once every two weeks and getting mediocre engagement.

Then I made a radical shift:

• Created a content system (including the Ghostwriter)

• Limited writing time to 30 minutes max per post

• Committed to 3 posts weekly

My engagement didn't just double... it shot up 5X within 60 days!

But, most importantly, I started to close more deals.

The catch?

I wasn't creating "better" content.

I was creating MORE content, which gave LinkedIn's algorithm more chances to find winners.

Speaking of which...

Lesson #3: For every viral hit, expect 4-5 duds

This was hard for my ego to accept, but the data doesn't lie:

• My highest performing post: 1322 likes, 82 comments

• My average post: 27 likes, 8 comments

• My worst post: 3 likes (thanks Sister!)

Even with my Ghostwriter, roughly 20% of posts perform exceptionally well while the rest are... decent or meh.

The difference? 

Instead of quitting when posts underperformed, I kept showing up. Those consistent singles and doubles built momentum that eventually created home runs.

Lesson #4: Your offer should whisper, not shout

My early posts screamed "HIRE ME!" and guess what happened? Crickets. 🦗

When I analyzed my best-performing posts, I discovered they mentioned my offer so subtly you almost missed it. They focused 90% on delivering value and 10% on gentle positioning.

This "whisper approach" is now hardwired into my Ghostwriter - it ensures your content positions your expertise without triggering people's sales resistance.

Why am I sharing all this?

Because I'm tired of seeing talented professionals struggle with LinkedIn content that goes nowhere.

I spent hundreds of hours creating, testing, and refining my approach before building it into the LinkedIn Ghostwriter system. It's the exact system that's helped me and dozens of others transform from LinkedIn ghosts to consistent lead magnets.

For the next 2 days only: 

Get my LinkedIn Ghostwriter at 50% OFF (plus additional purchasing power parity adjustment based on your location).

It includes:

• Core dual-format post-generator ( and it looks like it is human-written, 80% of the post)

• Brainstormer for endless topic ideas (break down one core idea into 20+ subcategories)

• Content workspace Notion template (store, organize and track all of your content in one place)

Just imagine:

• No more staring at blank screens,

• no more mediocre results,

• no more sounding like everyone else.

Power to you,

Sabahudin "failed my way forward" Murtic

P.S.

The biggest content mistake isn't publishing something "not perfect" - it's not publishing at all.

Now when you understand the GROW.
It is time for the FLOW.

Here is my track for today.