Dear subscriber…

I need to tell you something.

After months of running Sabahudin Systems on Beehiiv, I'm moving.

Not because something went wrong.

Because something feels more right.

Starting this week, the newsletter has a new home, a new name, and honestly, a clearer purpose.

The inspiration for that purpose comes from this place:

Dubrovnik, Old Town - Croatia

I realized I was all over the place running 2 newsletters:

1) Sabahudin’s Systems
2) AI Case Study

Both of them bring some value, but at the end of the day, I want to be remembered for one thing, one publication, one positioning and one business model. That’s how Unstuck is born. This will be the name for my

  • newsletter on Substuck

  • community (which I am launching soon)

  • podcast/live events (on LinkedIn or YT)

I want to have everything under one umbrella

With that said…

Published on Substack. Free.

No funnels. No automations.
No upsell sequences dressed up as "value emails."

Just real breakdowns of what's actually working.

Here's what Unstuck is about.

My opinion is that most of us are treating AI tools, social selling, content, and outreach like they're four separate things.

Well, that was the mistake I learned, and you should do the same.

All activities above should be one ecosystem. (In my case I love to call it AI social selling ecosystem.)

When you wire them together properly, the whole machine starts working without you pushing it manually every single day.

That's what we're building. That's what we'll be documenting.

Every week you'll get:

A breakdown of how we're using AI to connect social listening, content strategy, and sales into one system that actually talks to itself.

A look at what we're building inside Claude Code, what works, what breaks, and how we adapt it to our specific setup so you can do the same.

No theory. No "10 AI tools you need to try." Just what we're running right now, live, in our own agency.

When I say “We” I mean on you guys and my support writer and friend, Aman, who has been running AI Case Study for the last 16 months with me.

The question is why Substack and not Beehiiv?

Real answer: most people I respect are already there.

The conversations are better. The community is more real. And I have zero interest in building elaborate email automation sequences when the whole point of Unstuck is to keep it direct.

Substack lets me do that.

Nothing against Beehiiv; I think it is still an amazing platform, this is just my personal choice and it is a great way to start my new adventure with Unstuck.

You should receive the welcome email from Unstuck 2 days from now.

That means you're in.

If you'd like to unsubscribe instead, you can do that directly from the Substack welcome email, no hard feelings, no re-engagement sequence chasing you down three weeks later.

One more thing.

Down the road, we're launching the Unstuck community. A paid space built for people who don't just want to read about these systems, they want to build them alongside us.

More details on that soon. The newsletter itself stays free. Always.

This is the first edition of something I'm genuinely excited about.

See you on Substack.

Sabahudin "wiring it all together" Murtic

P.S.

If this is the kind of thing you'd forward to someone who's drowning in disconnected tools and wondering why none of it converts, this would be the week to do it.

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