I used to create content like throwing darts in the dark.
Hoping something would hit.
Writing about what I thought my ideal clients struggled with.
The result?
Nothing…
Or worse - engagement from people who weren't my buyers.
Then I realized something stupidly simple.
Why am I guessing when I could just ask?
But here's where most people get it wrong.
They ask once, maybe twice, then go back to guessing.
The real power isn't in one conversation.
It's in patterns across 10, 20, 30 conversations.
Let me show you what I discovered.
I started recording every single conversation with potential clients using NOOTA.
Not to be creepy. Not to micromanage.
And to stop forgetting the gold they were handing me.
After about 30 calls, I asked NOOTA's AI a simple questions:
The output?
Real problems. In their exact words.
Things like:
"We have CRM infrastructure set up but lack operational strategy for acquiring and converting qualified leads."
"I went from spending 10+ hours a week on LinkedIn content to just 1 hour."
"We need to convert prospects into demo meetings for our software."
Not my interpretation.
Not what I assumed.
Their actual language.
And here's why is this is so damn good..
When I started using those exact pain points in my content hooks?
I realised I can expect some new leads to come in….
Which eventually happened 15 days ago….
Because you speak their language…
And I wasn't creating content anymore.
I was having conversations at scale.
The process is embarrassingly simple:
Talk to your ideal clients (discovery calls, strategy sessions, doesn't matter)
Let NOOTA record and transcribe everything
Ask it to identify patterns in their problems
Use those exact problems in your content hooks
Watch your content finally resonate
Most people complicate this.
They want fancy frameworks and content strategies.
But the best content strategy is listening.
And the best listening tool is one that remembers everything your brain forgets.
If you're tired of creating content that doesn't convert...
If you want to know exactly what keeps your ideal clients up at night...
If you're ready to stop guessing and start knowing...
Power to you,
Sabahudin "stop guessing" Murtic
P.S.
The irony? I spent years trying to "create better content" when the answer was just having better conversations. NOOTA just made sure I didn't forget what people actually said.
