LinkedIn is making a massive shift in 2026
(and no, the answer isn't just "be more authentic" lol)
The floodgates are open and your content strategy will break.
AI is pumping out endless, soulless "5 tips to..." posts.
Your expert content is getting drowned in a sea of sameness.
You're becoming invisible.
And most importantly, you will not be able to generate trust at scale (which is the ultimate goal of your content)
It's like being the best chef in a food court where every stall serves the exact same bland meal.
Nobody can tell you're different.
After 2 years on this platform, speaking and working with amazing people, I've seen what works and what doesn't.
Meetings are booked by those who tell stories from their own experiences and express strong opinions.
Not the ones posting generic tips.
Here’s what I think will future-proof your presence:
→ Develop a polarizing point of view.
Stop trying to please everyone.
Your opinion is your unique selling point.
Example:
Generic: "It's good to stay consistent if you want to succeed."
Polarized: "I’ve never achieved anything meaningful when I waited to feel “ready.”The only reason I got results was because I showed up when it felt pointless. Consistency wins.
Not confidence. Not clarity. Just showing up."
Get your FREE polarizing coach here:
→ Tell stories, not just tips.
Share the messy middle of your journey, not just the highlight reel.
This builds connection.
Example:
Generic: "3 tips how to get more replies from your content"
Polarized: "The post that got me the most replies this year wasn’t a win.
It was me sharing how I lost a deal after 3 months of back-and-forth.
No tip. No lesson. Just the truth.
That’s when I learned: People remember your scars, not your strategies."
→ Use AI as a research partner, not a ghostwriter.
Let it find data, you provide the human insight.
→ Connect every post to a problem your system solves.
Give your content a clear purpose beyond just getting likes.
This is how you turn your expertise into a magnet for clients instead of just adding to the noise.
Generic content gets likes.
Polarizing content gets clients.
Focus on what matters.
What's the most generic post you're tired of seeing?
Reply on this email
(I will go first "10 leadership lessons that helps your team perform better")
