Hey friend,

It’s been a while.

Sorry for my inconsistent editions.

(life happens.)

The last one I wrote was 9 days ago.

I talk about how our LinkedIn Feed Is Lying to us

You can check the edition HERE.

I promise my next edition, which is “The One Offer Rule”

And here we go; that is our topic for today.

- - -

In every good business, everything starts from one core offer.

Not five offers.
Not a buffet of services.
One. Core. Offer.

When you have the RIGHT offer, suddenly everything else falls into place:

• Your ideal customer becomes crystal clear

• Your content speaks directly to their pain points

• You know exactly who to reach out to

• Your lead magnets solve specific problems

• Your outreach becomes strategic, not desperate

• You comment with purpose

• Your positioning becomes unshakeable

• You have a clear vision of transformation

Everything depends on that structured offer.

So let me show you exactly how to create and validate yours.

Why Your Offer is Everything (The Psychology Behind It)

Here's what I learnt the hard way:

People don't buy services/products.
They buy a path to the transformations.

They don't care about your process, your tools, or how hard you work.

They care about one thing: Will this take me from where I am to where I want to be?

The psychology of buying comes down to three core drivers:

1. Pain avoidance - They're running FROM something

2. Desire fulfillment - They're running TO something

3. Social proof - Others like them have succeeded

Your offer needs to be the bridge between their current struggle and their desired outcome.

Take my new offer as an example:

Use my social selling system to earn $10K-20K a month by turning your skills into income. I'll teach you how to use AI, social selling, and content to schedule quality calls on LinkedIn in just 30 days. Over 30 clients have already succeeded with this method.

See what I did there?

I'm not selling "LinkedIn coaching." I'm selling the path to the transformation from having skills but no money to having a predictable income system in 30 days.

The 7 Elements That Make Offers Irresistible

After analyzing hundreds of successful offers (including my own failures), here are the non-negotiables:

1. Clear Outcome: What specific transformation do you provide? Mine: "Turn your skills into a $10K-20K/month system"

2. Timeframe: How quickly can they expect results? I promise professionals can take this path - not overnight, but systematically in 30 days.

3. Guarantees: How do you minimize their risk? I share my story: "I quit my 9-5 in 8 months, hit consistent $10K months in year two."

4. Bonuses: What additional value can you stack? My system includes offer creation, AI branding, content systems, and social selling mastery.

5. Price to Value Ratio: Premium pricing justified by results. I help professionals 10x their monthly income - the ROI speaks for itself.

6. Ease of Use: How much effort do they need?

"From 2 to 3 hours per day next 30 days. This isn't about becoming an influencer or posting motivational quotes. It's using your existing skills + simple AI tools."

7. Scarcity & Urgency: What motivates action now? I limit my coaching spots and share real transformation stories.

Your Step-by-Step Offer Creation Blueprint

Step 1: Define Your Target Audience

Don't say "small business owners" or "entrepreneurs." Get specific.

For me: Skilled professionals who are tired of trading time for money, have expertise people would pay for, but struggle to package and sell it online.

Ask yourself:

• Who is your ideal client? (Industry, role, demographics)

• What keeps them awake at 3 AM?

• What solutions have they tried that failed?

• What's the emotional cost of their problem?

• What's their ultimate goal?

Step 2: Craft Your Offer Promise

This is where most people go wrong. They make it about them instead of the client.

Wrong: "I provide LinkedIn coaching services" Right: "Turn your skills into a $10K-20K/month system"

Your promise should be:

• Specific and quantifiable

• Time-bound when possible

• Outcome-focused, not process-focused

• Backed by proof

Step 3: Structure Your Methodology

People buy confidence. They need to believe you have a system that works.

My methodology has clear steps:

1. Offer Creation & Validation

2. AI Personal Brand Accelerator

3. Conversion Content System

4. Social Selling Mastery

5. Performance Optimization

Each step removes a specific obstacle they face.

Step 4: Increase Perceived Value

This is where you stack the deck in their favor.

I don't just teach theory - I offer three delivery methods:

• Full System Setup (Done With You) → Coaching + Implementation

• Quick Fixes (Done For You) → building one part of my offer you choose you think you need the most in this moment

• 1:1 Coaching (ask me anything about LinkedIn and any part of my system I use).

Think: What bonuses, guarantees, or support can you add that costs you little but provides massive value?

Step 5: Differentiate Your Offer

Everyone's teaching LinkedIn.
Everyone's promising results.

My differentiator?

"I was there. I know what it's like to be where you are. I made the mistakes so you can skip them."

Personal story + proven results + unique approach = positioning gold.

Step 6: Price for Maximum Value

Don't compete on price. Compete on outcome.

If I help someone go from $0 to $10K/month, what's that worth?
Way more than what I charge.

Price based on transformation value, not time invested.

The 3-Format Presentation System

Once your offer is solid, you need to present it three ways:

Short Form (3-5 words): "Your Skills to $10K system"

Long Form: "Turn your skills into a $10K-20K/month system using AI-powered LinkedIn strategies"

Full Pitch: Use my social selling system to earn $10K-20K a month by turning your skills into income. I'll teach you how to use AI, social selling, and content to schedule quality calls on LinkedIn in just 30 days. Over 30 clients have already succeeded with this method.

Your Action Plan (Do This Today)

1. Define your ONE core transformation - What specific outcome do you deliver?

2. Identify your perfect client - Who desperately needs this transformation?

3. Map your methodology - What's your step-by-step process?

4. Gather your proof - What results can you show?

5. Create your three presentations - Short, long, and full pitch versions.

6. Test with real people - Share your offer and get feedback.

The Real Talk

Creating an offer isn't about being perfect. It's about being clear.

My first offer was messy.
My second was better.
My current one converts because I've refined it through real market feedback.

Don't wait for perfection.
Test, iterate, improve.

Your skills are valuable.
Your experience matters.
People need what you know.

The only question is: Will you package it in a way that makes them say "yes"?

Ready to turn your expertise into your $10K offer?

I open 3 spots for 1:1 coaching where I can help you to set up your offer

Hit reply with "OFFER" and I'll send you the details.

Power to you,

Sabahudin "Offer Architect"

P.S.

Remember: A confused mind says no. A clear offer gets a clear yes. Make yours impossible to misunderstand.