Before you get ICP skill (which will be free - you have a link at the end of this edition), here are the results of booked calls and payments we received from Nov to Jan:

Booked calls in November:

Payments from Nov to Jan:

Now how do we get there?

We used to burn through 3,000 leads in two months.

Reply rate? 2%.

Booked calls? Maybe 5.

The problem wasn't my outreach.

It was my list.

Half were B2C companies. Quarter were non-English profiles. The rest? People who hadn't touched LinkedIn in months.

I was paying Clay credits to enrich garbage.

Paying Lemlist to send emails that bounced.

Spending hours crafting personalized messages to people who would never buy.

Why This Happened

We were building lists backwards.

Sales Navigator search: "CEO" + "Company size 1-10,000" + "Worldwide"

Result? 5 million profiles.

Then we'd try to narrow it down manually.

Scroll. Click. Read. Disqualify.

5-10 minutes per lead.

70% rejection rate.

It was like panning for gold in a sewage plant.

How It Got Worse

The more leads we burned, the harder it became to find new ones.

Our outreach reputation tanked.

Sales Nav started limiting our searches.

And here's the killer:

We started doubting our offer.

"Maybe our service isn't valuable?"

"Maybe LinkedIn growth doesn't work for these people?"

Wrong.

The restaurant owner I pitched doesn't need LinkedIn strategy.

The fashion brand founder doesn't have customers on LinkedIn.

No amount of "better messaging" would fix that.

The Claude ICP Skill as a Solution

I built a qualification system directly in Claude.

Not a generic prompt. A proper skill.

Here's exactly what it does:

Step 1: ICP Discovery

I feed Claude our business context:

  • What we do (LinkedIn growth for B2B founders)

  • How we deliver (90-day done-with-you system)

  • What we charge (€10K single profile, €30K for 3-profile teams)

Claude builds five detailed personas:

  • Scaling B2B Founder (10-250 employees)

  • Growth-Stage CMO/VP Marketing

  • Expert Consultant/Coach

  • Agency Owner

  • Sales Leader

Each persona includes:

  • Demographics

  • Emotional drivers (fears + desires)

  • Intent signals

  • Where to find them

  • Qualifying questions

Step 2: Three-Stage Qualification

Then Claude creates the filtering system:

Stage 1: Algorithmic Rules (instant)

  • Company size check

  • Geography/language filter

  • Industry exclusions (B2C, healthcare, retail)

  • Role exclusions (students, job seekers)

Stage 2: Quick Screening (2 seconds per lead)

  • Role match verification

  • B2B business model check

  • Decision authority confirmation

Stage 3: Deep Qualification (5 seconds per lead)

  • Full context analysis

  • Multi-profile potential scoring

  • Lead categorization (High Priority vs Qualified vs Disqualified)

Step 3: Direct CSV Processing

I upload my lead list directly into Claude.

76 leads in → Processed in 45 seconds.

Output:

  • 20 qualified (26% pass rate)

  • 6 HIGH PRIORITY multi-profile opportunities

  • 56 disqualified with reasons

Step 4: Outreach Angle Generation

For the 6 high-priority leads, Claude researches:

  • Recent company activity

  • Funding announcements

  • LinkedIn presence gaps

  • Trigger events

Then writes personalized outreach angles for each.

No generic "I saw your post" templates.

Actual business context that shows we did our homework.

The Results

Last 4 months using this system:

100+ qualified sales calls booked

Average list quality:

  • 26% qualification rate (vs 5% before)

  • 30% of qualified leads = high-priority multi-profile deals

  • 15% reply rate (vs 2% before)

Time saved:

  • Manual review: 8 hours per 100 leads

  • Claude processing: 5 minutes per 100 leads

  • 95% time reduction

Bonus tip: if you use the Claude extension, you can do relevance check of the list directly from Claude code (insane)

Money saved:

  • No more enriching garbage leads

  • No more burning domains on bad outreach

  • ROI on closed deals: 15x

Here's what changed:

We stopped chasing volume.

Started chasing precision.

500 perfect-fit leads beats 5,000 random CEOs.

Every. Single. Time.

What This Means

You don't need more leads.

You need better leads.

And you don't need a VA spending 40 hours reviewing profiles.

You need a system that:

  1. Knows your ICP inside out

  2. Filters algorithmically (instant elimination)

  3. Qualifies intelligently (AI-powered context analysis)

  4. Prioritizes strategically (high-value opportunities first)

  5. Personalizes automatically (research-backed outreach angles)

That's what this Claude skill does.

I've packaged the entire system into a guide you can implement yourself.

Includes:

  • Full ICP discovery framework

  • Three-stage qualification prompts

  • CSV processing workflow

  • Outreach angle generation template

  • Sales Navigator search formulas

You can install your skill below:

Let me know if you are ready for my community launch in February. If yes, reply "Ready." I want to see who is really excited and who is "meh" (you can reply "meh" as well, haha).

Power to you,

Sabahudin "precision over volume" Murtic

P.S.

The biggest mistake? Blaming your messaging when your list is broken. Fix the list first. Everything else gets easier.

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