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Hey there,

I had this epic revelation last week while reviewing a call with a CEO who was struggling with content creation...

Their exact words hit me: "I spend hours staring at a blank screen trying to come up with LinkedIn posts, but during our calls, I'm dropping knowledge bombs left and right!"

And that's when it clicked for me. 💡

Every single meeting you have is a content goldmine just waiting to be excavated!

But most founders let these golden nuggets slip through their fingers, vanishing into the digital void forever.

The Hidden Truth About Your Meetings

Here's what I've discovered working with founders:

Your most valuable content isn't created sitting alone at your desk forcing ideas.

It's naturally flowing through your client calls, team discussions, and problem-solving sessions EVERY SINGLE DAY.

Think about it...

When you're in your element solving real problems, your expertise shines effortlessly.

Your brain is firing on all cylinders.
The value is pouring out naturally.

And then... it disappears forever. 😱

Meeting Recordings: Your Secret Content Weapon

I've been using this incredible tool called Fathom that's completely transformed my approach to content creation and my business as well.

This magical little recorder doesn't just capture your meetings - it creates AI summaries that let you search specific parts of any conversation by keyword or even by speaker!

Want to know what pain points keep coming up across all your client calls?

Want to extract only what your prospects said about pricing objections?

Want to analyze only your part of the sales pitch to improve your delivery?

It's all possible with a few clicks.

No more manual transcribing or rewatching hours of footage.

The Triple-Threat Content Strategy

Here's how I use this with founders/CEOs to create content that converts:

1. Pattern Mining - Record all your meetings and use Fathom to identify recurring pain points across multiple calls. These patterns become your content goldmine showing exactly what your audience struggles with.

2. Prospect Follow-Up Magic - Had a great call but the prospect is on the fence? Create content that specifically addresses their objections or questions from your meeting, then send it as a follow-up. One founder client closed a $20K deal using exactly this method!

3. Business Improvement Loop - Use meeting insights not just for content, but to refine your offer, positioning, branding, and sales process. Your calls reveal exactly how prospects perceive your value.

Results for one of my clients

Impressions are great but…

Look at the profile viewers.

Now let’s say 20% of the profile viewers are your ICPs.

That is 520 ICPs visiting your profile.

I have done my job as content marketer…

If you have great content that builds awareness around your ICP problem and a strong outreach strategy, you can convert at least 20 people out of 520.

If your average pricing is $2K, that results in $40K in revenue.

Converting 20 people for 1:1 sessions is a lot, but for group coaching, it's more manageable.

You could achieve $40K per month, which is my ultimate goal in the near future.

How To Get Started Today

1. Start recording your meetings (with permission, of course!)

2. Set up Fathom (honestly, it makes my life easier - you can ask it to give you "everything the client said about their challenges" and it delivers)

3. After each call, spend 5 minutes extracting the key insights

4. Transform those insights into content that solves the exact problems you just heard

Remember: You don't need to create content.

You just need to transform the brilliant stuff you're/they're already saying!

Make Your Meetings Work Twice As Hard

Your expertise doesn't need to vanish when the Zoom call ends. Let's turn those everyday conversations into content that positions you as the go-to authority in your space.

I help founders/CEOs to transform their expertise into 12 pieces of engaging LinkedIn content per month through our strategic content system - using the very calls you're already having.

Hit reply with "Transform My Meetings" and I'll share how we can turn your day-to-day expertise into a content machine.

Making your brilliance visible,

Sabahudin "Meeting Miner" Murtic

P.S.

Want to see how powerful this approach is? Record your next three calls and send me your biggest insight from each.

I'll show you how to turn those nuggets into content gold for free. Limited to the first 5 people who respond!

Now when you understand the Grow

it is time for the Flow

here is my track for today