Subject: I used to overcomplicate everything (then this changed) 💡
I used to think complex = professional.
More steps meant better results.
More tools meant smarter systems.
More frameworks meant expert-level work.
I was wrong.
Dead wrong.
When I started creating content for clients, I'd build these massive strategies.
30-page content calendars.
Complex approval workflows.
Multi-platform distribution plans.
Guess what happened?
Nothing.
Because nobody could execute it.
Including me.
So I need to change my approach..
The more I created, the more I realized:
Simplicity isn't lazy.
Simplicity is my secret sauce.
Not just in content.
But in almost every part of my core business.
Let me show you what I mean.
Today's example?
My co-founder Belmin Karalija.
The guy is obsessed with sales.
Booking calls like crazy (seriously, it's wild).
He knows his stuff inside out.
But ask him to write a LinkedIn post?
Confusion.
Overwhelm.
"Where do I even start?"
Sound familiar?
Here's what I've seen with expert founders:
→ Years of experience ✅
→ Closing deals weekly ✅
→ Can't turn that into content ❌
It's like having a vault full of gold but no key.
So here's what I did for Belmin...
(The same stupidly simple process I use for all my clients):
Step 1: I asked the right questions (CRUCIAL)
Step 2: I hit record on Bluedot during our conversation
Step 3: I turned his answers into different content angles
That's it.
Three steps.
One conversation.
A full month of content.
No 30-page strategy doc.
No complex workflows.
No overwhelm.
What I learn after working with over 30+ founders
Most founders don't have a content problem.
They have a simplicity problem.
They're trying to build a spaceship when they need a bicycle.
My biggest lesson from all this:
When you create content, create it like you're talking to a friend.
That's what I do with Belmin.
I ask questions.
He relaxes.
He talks naturally.
I capture his business genius.
Done.
Your next 30 posts are just one conversation away.
Here's something I'm testing:
I'm looking for 3 B2B founders who want to try this exact process.
FREE.
We jump on a call.
I ask you the right questions.
You talk naturally (like you're explaining to a friend).
From that ONE conversation, I'll create 3-5 LinkedIn posts that are:
✅ In your tone and voice
✅ Created from your own experience
✅ Tailored to call out your ICP problems
Plus you'll get:
Visuals for each post (from my designer)
Potential content plan for next month
No charge.
I just want to help, gain trust, and prove this simple approach works.
Important note: the first 3 B2B founders who are qualified will get this service for free.
Power to you,
Sabahudin "simplicity wins" Murtic
P.S. What's one thing you're overcomplicating right now in your business? Hit reply and tell me - I might have a stupidly simple solution for you.
